Grinders Coffee

Brand Assets Development for Grinders Coffee

The vision behind Grinders Coffee was to build a brand identity that felt modern yet authentic, reflecting a sense of community and craftsmanship. I approached the project by exploring how design could translate the café’s welcoming atmosphere into a consistent visual language. Through research, sketches, and iterative refinement, I developed an identity system that balances warmth and simplicity, making every customer interaction — from reading the menu to collecting loyalty stamps — feel connected and memorable.

Client Name

Industry

Food and Beverages

Year

2024

Duration

2 Months

Features

Logo Design, Brand Assets Design, Digital Design, Menu Planning & Design

Service

Brand Identity Development, Digital Content Design

Tech Stack

Illustrator, Photoshop

To spark ideas, I drew inspiration from successful café brands, built mood boards, and applied color psychology to evoke warmth and community. The goal was to balance a rustic yet modern feel, guiding the direction for logo sketches, font selections, and visual motifs that would reflect Grinders Coffee’s brand personality.

Once the identity direction was set, I translated it into functional design assets. The loyalty card encouraged repeat visits while reinforcing brand familiarity. The menu layout was structured for easy navigation, with clear typography and subtle graphics. Every visual decision was made to create a consistent, inviting experience across all customer touchpoints.