For this project, I developed a full-scale brand system that unified Sujan Ghotane Beauty’s visual identity, packaging design, and digital experience under one narrative. The design direction was centered on quiet confidence — built on neutral tones, soft lighting, and elegant structure. The gold “SG” monogram became the focal identity element, symbolizing balance, creativity, and grace. I designed every product label and package with tactile finishes and clean detailing to capture sophistication while keeping the brand approachable.

The e-commerce website was designed to feel immersive and editorial, focusing on visual storytelling and seamless navigation. Each interaction — from scrolling through collections to checking out — was crafted to echo the brand’s tone of minimal elegance. Together, these elements shaped a cohesive identity that bridges beauty, emotion, and functionality.