Sujan Ghotane Beauty

Sujan Ghotane Beauty – Full Brand & Web Experience

Sujan Ghotane Beauty is a modern beauty brand aiming to blend luxury and accessibility through its curated line of skincare and makeup products. I was responsible for crafting a full-fledged eCommerce website, developing a cohesive brand identity, and designing product visuals that reflect the brand’s refined aesthetic. From digital design to development, this project was about building a platform that tells the brand’s story while ensuring a smooth shopping experience.

Client Name

Industry

Beauty & Personal Care

Year

2024

Duration

1 Month

Features

Ecommerce, SEO, Product Design, Logo Design, Brand Assets Design, Digital Design

Service

Brand Identity Development, Digital Content Design, Website Development

Tech Stack

ACF, Illustrator, PHP, WooCommerce, Wordpress

The first phase of ideation centered around brand discovery—understanding the founder’s story, target audience, and the emotions the brand aimed to evoke. I explored different design directions through color theory, typography, and packaging mockups that captured the essence of natural beauty with a modern edge.

The second ideation phase focused on user experience and digital strategy. I mapped out the customer journey, designed intuitive product pages, and integrated key features like smooth navigation, wishlist, and cart functionality. The branding elements were extended across digital assets—from social media previews to promotional materials—for consistent brand visibility.