I designed and developed Goreto Gears’ e-commerce platform using WordPress with Elementor Pro and Smart Custom Fields (SCF). The design direction focused on blending rugged outdoor energy with clean usability. The color palette drew inspiration from natural landscapes — moss green, slate gray, and earth brown — contrasted by warm highlights to represent Nepal’s mountain terrain.

The homepage features bold product banners and clean category grids, supported by optimized filtering for trekking, camping, and mountaineering gear. Each product page was crafted for clarity — large imagery, detailed specifications, and easy checkout flow. To enhance performance, I implemented lazy loading, lightweight animations, and mobile-first responsive design. The result is a fast, visually engaging shopping experience that captures the spirit of adventure while ensuring reliability and user comfort.