I developed a complete brand kit for Bhajju Hospitality that visually connects its diverse ventures under one cohesive identity. The design direction focused on heritage-inspired minimalism, merging earthy tones, structured typography, and refined logo geometry. The primary logo mark reflects Nepali architectural balance and cultural symbolism, while the color palette was drawn from natural textures — terracotta, charcoal, and muted gold.

Typography paired a classic serif for brand presence with a modern sans-serif for digital clarity, ensuring consistency across mediums. The brand kit included logo variations, iconography, and design systems adaptable to signage, menus, stationery, and digital assets. Every detail was curated to ensure Bhajju Hospitality projects a consistent sense of trust, tradition, and quality across its establishments.