For Grinders Coffee, I built an end-to-end brand experience — developing everything from the logo and visual identity to digital platforms and customer loyalty systems. The design direction revolved around warm minimalism — a palette inspired by roasted beans, terracotta walls, and vintage café tones. The logo was designed with clean geometric typography and subtle line details, representing both craftsmanship and simplicity.

The loyalty card system was designed as a tactile extension of the brand — earthy, durable, and visually consistent with the overall identity. The café menu design emphasized readability and texture, combining clean layouts with subtle illustrations and accent tones that reflect the coffee-making process. On the digital side, I designed and developed the website to serve as both an information hub and lifestyle experience — integrating smooth navigation, minimal UI, and photography that highlights the café’s ambiance. Social media templates were created to maintain a consistent tone across campaigns, featuring strong visuals, muted gradients, and modern typography. Together, these components create a brand experience that feels grounded, contemporary, and unmistakably local.