SEO
Search engine optimisation
Ranking in Google's regular results for the words your customers type, like “web designer in Kathmandu” or “trekking boots Thamel”.
Home / Services / Search & AI Visibility
Service · SEO, AEO & GEO
Search & AI
visibility
Search & AI Visibility is my SEO, AEO and GEO service. I make your business easy to find on Google, easy to quote in answer boxes, and easy for ChatGPT, Perplexity and Google's AI Overviews to recommend.
SEO
AEO
GEO
Schema markup
AI crawler access
Three kinds
of search
People now look for businesses in three places. This service covers all three, because the same foundations serve each one.
AEO
Answer engine optimisation
Being the direct answer in featured snippets, “People also ask” boxes and voice assistants, by writing clear answers to the exact questions people ask.
GEO
Generative engine optimisation
Being cited or recommended inside AI-written answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, which pull from a small number of sources they can read and trust.
Why it matters now
If AI can't read your site, it can't recommend you.
More customers now ask an AI assistant before they search. Those assistants answer with a handful of businesses and cite the pages they learned from. If your site isn't one of those pages, you aren't in the conversation.
The fixes are often simple but invisible. Many sites block AI crawlers by accident through hosting firewalls or CDN bot settings. Others describe the business differently on every page, so no system can say with confidence who you are or what you do.
I fix the foundations first, then build pages that answer real questions in plain language, with the structured data that search and AI systems use to understand them.
What you
get
Six workstreams, scoped to your site and your market. Each one is documented so your team can see what changed and why.
Technical & crawl audit
Robots.txt, CDN and firewall bot rules, XML sitemaps, indexing, redirects, broken links and Core Web Vitals. I make sure Google and AI crawlers can reach every page that matters.
Keyword & question research
What your customers type into Google and ask AI tools, grouped into topics and mapped to the page that should answer each one.
On-page & answer-first content
Page titles, descriptions, heading structure and internal links, plus copy that opens with a direct, quotable answer before going into detail.
Schema markup
JSON-LD structured data for your business, services, products, FAQs, articles and breadcrumbs, so machines read your pages the way you intend.
Entity & AI readiness
One consistent description of your business across your site, Google Business Profile and social profiles, plus an llms.txt file and the right crawler access.
Monthly reporting
Search Console and GA4 results in plain English, plus an AI answer check: a fixed list of customer questions asked in ChatGPT, Perplexity and Gemini each month.
How it
works
Foundations first, then steady monthly improvement.
1
Audit
I review your site, your rankings and how AI tools describe you today, then send a prioritised list of fixes.
2
Fix the foundations
Crawl access, speed, indexing, schema and a consistent business description go in first, because everything else depends on them.
3
Answer the questions
New and improved pages that answer your customers' real questions, written to rank and to be quoted.
4
Measure & refine
A monthly report on rankings, traffic, enquiries and AI mentions, and the next set of priorities.
Related
work
Projects where search was part of the brief.
Health Tech Nepal
Website, SEO and an integrated product catalogue for a medical equipment supplier, structured so each equipment category can rank on its own.
Kathmandu Model Hospital
SEO, article research and writing, and a searchable doctor and department system for one of Nepal's longest-serving hospitals.
Goreto Gears
E-commerce SEO for a Thamel trekking retailer: category structure, product page markup and fast mobile pages.
FAQ
Search & AI questions
What is the difference between SEO, AEO and GEO?
SEO gets your pages ranking in Google's regular results. AEO gets your answer shown directly, in featured snippets, “People also ask” and voice search. GEO gets your business cited or recommended in AI-written answers from tools like ChatGPT, Perplexity and Google AI Overviews. They share the same foundations: a crawlable site, clear answers and structured data.
How long does SEO take to show results?
Technical fixes can show up within a few weeks, once Google recrawls your site. Rankings for competitive terms usually take three to six months of steady work. AI mentions follow a similar pace, because AI tools rely on the same crawlable, trusted pages.
Can you guarantee a number-one ranking or a ChatGPT mention?
No, and you should be wary of anyone who does. Google and AI providers decide what they show. What I guarantee is the work: clear priorities, documented changes and honest monthly reporting on what moved.
Do I need a new website first?
Usually not. I work on existing WordPress, Shopify and other sites. If your site has problems that make search work pointless, such as pages Google can't index, I'll tell you in the audit and explain the options.
How do you measure AI visibility?
We agree a fixed list of questions your customers really ask. Each month I ask them in ChatGPT, Perplexity, Gemini and Google, and record whether your business is mentioned or cited, next to your Search Console and GA4 numbers.