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Home / Services / Social Media Design & Management
Service · Social
Social media
design
Social media design and management for Facebook and Instagram. A monthly content plan, post and ad design, and campaign management in English and Nepali, so your brand shows up consistently and every post leads somewhere.
Content planning
Post & story design
Meta ads
English & Nepali
Template kits
Who it's
for
Social works differently for each of these. The plan changes to match.
Care
Healthcare & services
Organisations like Kathmandu Model Hospital that need to educate, build trust and promote specific departments or programmes.
Teams
In-house teams
Businesses where someone already posts but needs a plan and templates so every post looks like the same brand.
The thinking
Consistency beats going viral.
Most businesses don't need one post that reaches a million people. They need the right few thousand people to see them week after week, recognise them instantly and remember them when they need what you sell.
That takes a plan, a visual system and a voice. I design templates around your brand, plan content around what your customers care about, and write in the language they speak, English, Nepali or both.
Paid campaigns then push the posts that matter, a new department, a seasonal menu or an event, to the people most likely to act.
What you
get
Choose full management, or just the plan and templates for your team.
Content strategy
Content pillars, posting rhythm and goals for each platform, written down so everyone knows why each post exists.
Monthly content calendar
Every post planned in advance, with dates, formats, captions and the action each one should prompt.
Post, carousel & story design
Scroll-stopping visuals in your brand style, sized correctly for each placement on Facebook and Instagram.
Template kit
Editable templates for your team, so day-to-day posts stay on-brand without waiting for a designer.
Bilingual copywriting
Captions, hashtags and calls to action in English, Nepali or both, matched to your brand voice.
Ad campaigns & reporting
Meta ad targeting, budgets and optimisation, plus a monthly report on reach, engagement, clicks and enquiries.
How it
works
A monthly cycle that improves as we learn what your audience responds to.
1
Audit & goals
I review your current pages and competitors and we agree what social should achieve: visits, calls, bookings or awareness.
2
Plan
You get a month's content calendar to approve before anything is designed.
3
Create & schedule
I design the posts, write the captions, schedule everything and run the agreed ad campaigns.
4
Review
At the end of each month we look at what worked and adjust the next plan.
Related
work
Social media for healthcare and hospitality.
Kathmandu Model Hospital
Bilingual educational campaigns, wellness tips, event promotions and ads promoting departments such as Paediatrics and Orthopaedics, plus welfare programmes.
Grinders Coffee
Social media templates with strong visuals, muted gradients and modern type, built on the café's warm, minimal brand.
FAQ
Social media questions
Which platforms do you manage?
Facebook and Instagram, where most customers in Nepal spend their time. I can also adapt designs for LinkedIn or TikTok when they suit your audience.
Do you write captions in Nepali?
Yes. I plan and write content in English, Nepali or both, as I did for Kathmandu Model Hospital's campaigns.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Meta from your own account, so you always see exactly where it goes. My fee covers planning, design, setup and optimisation.
Can you just design templates for my team to use?
Yes. A template kit and a content plan is a good option if you already have someone posting. Your team keeps posting; everything just looks more consistent.
How do you measure whether social media is working?
We agree the goal first, such as calls, bookings, visits or messages, then track it each month alongside reach, engagement and ad costs, in a short report in plain English.