Ignore design that ignores people
Every choice starts with the person on the other side of the screen, menu or sign: what they need to know, and what they should do next.
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About · Independent creative designer
Hello, I'm
Apar
Apar Shrestha is an independent creative designer based in Bharatpur, Nepal. I design brand identities, websites, social media and search visibility for businesses in Nepal and around the world.
I'm self-taught. My journey into design began out of necessity: I couldn't find designers who understood my vision, so I taught myself. Seven years later, I help other people bring their visions to life through websites, digital products, brand identities and strategic design.
I've worked with hospitals, medical suppliers, cafés, hospitality groups, retailers and beauty brands. Most are in Nepal, and the work has taught me what it takes for a local business to look credible, get found and earn trust online.
I work with one client at a time. That keeps the work focused, the timeline short and the conversation direct: you always deal with the person doing the work.
I believe design is more than how something looks. It's how it feels, and whether it helps the people using it.
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How I
think
Three principles behind every project.
Clean, minimal, intentional
I favour clean, minimal work where every element has a job. Nothing decorative stays if it doesn't help the message or the action.
Design is art with a purpose
Design carries meaning and tells a story. The best work is beautiful and functional at the same time, because people trust what feels considered.
Outside work
Art is a lie that makes us realise the truth.
I draw inspiration from the world, quite literally. I'm an avid traveller, a coffee lover and a fitness enthusiast, and my work is shaped by the places I visit and the stories I collect along the way.
A trek through the Khumbu, a well-made espresso and a disciplined training week all teach the same thing: small details, done consistently, add up to something people remember.