Work / Chautari Tea House / Logo and Branding
Brand identity design · Tea and hospitality
Chautari Tea House
Logo and Branding
A logo and brand identity for Chautari Tea House, rooted in Nepal's tradition of stopping to share tea.
01 · The client
Overview
Chautari Tea House is a tea house in Nepal, named after the chautari, the traditional resting place where people stop to share tea and conversation.
More about Chautari Tea House →02 · The brief
Challenge
The tea house needed a brand as warm and familiar as the chautari it is named after, while still standing out on the street.
Goals
Create a mark that feels local, friendly and easy to recognise.
03 · The work
Approach
I built the identity around the idea of a shared resting place, with a simple mark, earthy colours and type that works on signs, cups and menus.
04 · Deliverables