Work / Sujan Ghotane Beauty / Brand Identity
Brand identity design · Beauty
Sujan Ghotane Beauty
Brand Identity
A refined brand identity with a gold SG monogram for a Nepal based professional makeup brand.
01 · The client
Overview
Sujan Ghotane Beauty is a Nepal based professional makeup brand known for refined artistry and a modern approach to beauty.
More about Sujan Ghotane Beauty →02 · The brief
Challenge
Sujan Ghotane Beauty needed a brand that conveys premium quality and emotional authenticity across packaging, online and in person.
Goals
Unify the brand under one story of refined, inclusive beauty.
03 · The work
Approach
I began with brand discovery, understanding the founder's story and audience, then built a look of quiet confidence: neutral tones, soft lighting and elegant structure, with a gold SG monogram at its centre.
Key decisions
01The monogram as the heroA simple gold SG works on a lipstick cap as well as on a shopfront.
02Neutral, not coldWarm nudes and soft white keep the brand premium without feeling distant.
04 · Deliverables
What I
delivered
Palette
Soft white
Blush nude
Rose nude
Terracotta rose
Cocoa
FAQ
About this
project
What did the Sujan Ghotane Beauty brand include?
A logo and gold monogram, colour palette, typography and brand guidelines.
What else did you design for the brand?
The ecommerce website and the product packaging.
