Work / Bhajju Hospitality / Brand Identity
Brand identity design · Food and hospitality
Bhajju Hospitality
Brand Identity
One logo and brand identity for a group of Nepali restaurant and resort brands, delivered in a week.
01 · The client
Overview
Bhajju Hospitality is a Nepali hospitality group running restaurant and resort brands built around authentic Nepali dining, including its own brand, Wilderness.
More about Bhajju Hospitality →02 · The brief
Challenge
Bhajju runs several ventures, and each needed to feel connected to the parent company while keeping its own character.
Goals
Create one trusted identity that works across signage, menus, stationery and digital channels.
03 · The work
Approach
I took a heritage inspired, minimal direction: earthy colours taken from natural textures, structured type and a BH mark based on the balance of Nepali architecture.
A serif and sans serif pairing gives the brand warmth and clarity, and the system flexes for each sub brand.
Key decisions
01Heritage, kept minimalThe mark nods to Nepali architecture without leaning on cliches, so it feels local and modern at once.
02One system, many brandsShared colours and type let every venture keep its own name while clearly belonging to Bhajju.
04 · Deliverables
What I
delivered
Palette
Muted gold
Terracotta brown
In numbers
The project at a glance.
1 weekFrom brief to finished brand kit
FAQ
About this
project
What was included in the Bhajju Hospitality brand identity?
A logo suite, colour palette, typography and brand guidelines, plus stationery and collateral.
How long did it take?
One week from brief to the finished brand kit.
More for
Bhajju Hospitality
All work for Bhajju Hospitality →