Work / Grinders Coffee / Marketing Collateral
Brand identity design · Café and hospitality
Grinders Coffee
Marketing Collateral
Loyalty cards and marketing collateral that carry the Grinders Coffee brand into every customer's hand.
01 · The client
Overview
Grinders Coffee is a specialty café known for its modern look and community driven coffee culture, serving handcrafted coffee in a warm, welcoming space.
More about Grinders Coffee →02 · The brief
Challenge
A new brand only works if it shows up consistently at the counter, on the table and in customers' wallets.
Goals
Encourage repeat visits and make every printed piece feel unmistakably Grinders.
03 · The work
Approach
I designed a loyalty card system that rewards regular customers while reinforcing the brand, then extended the identity across business cards, posters and in store material, all built from the brand guidelines.
04 · Deliverables
