Work / Swan International / On Page SEO
Search and AI visibility · Medical equipment
Swan International
On Page SEO
On page and technical SEO for Swan International, so its product range and expertise surface in search.
01 · The client
Overview
Swan International is one of Nepal's longest standing healthcare suppliers, delivering medical equipment, consumables and technology to hospitals and clinics since 1996.
More about Swan International →02 · The brief
Challenge
The new website looked the part, but search engines still struggled to understand its product pages and services.
Goals
Help Swan rank for the medical equipment and supplier searches its buyers use in Nepal.
03 · The work
Approach
I mapped keywords to each product category and service, rewrote titles, descriptions and headings, and tightened the copy so every page has one clear focus.
I also fixed technical issues such as indexing errors, duplicate pages and heavy images, and added structured data so Google understands the business.
04 · Deliverables
What I
delivered
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