Work / Grinders Coffee / Brand Identity
Brand identity design · Café and hospitality
Grinders Coffee
Brand Identity
A warm, minimal brand identity and complete brand guidelines for a specialty coffee shop.
01 · The client
Overview
Grinders Coffee is a specialty café known for its modern look and community driven coffee culture, serving handcrafted coffee in a warm, welcoming space.
More about Grinders Coffee →02 · The brief
Challenge
Grinders wanted a brand that felt modern yet authentic, one that would stand out in Nepal's growing café scene and appeal to a young, design aware crowd.
Goals
Build an identity that feels grounded, contemporary and local, consistent from the cup to the website.
03 · The work
Approach
I started with mood boards, research into café brands and colour psychology, then settled on warm minimalism: a palette drawn from roasted beans, terracotta walls and vintage café tones.
The logo is a geometric mark with fine line details, and the brand guidelines set out how the logo, colours and type should be used everywhere.
Key decisions
01Colour from the café itselfEvery brand colour comes from the space and the product, which keeps the identity honest.
02Guidelines from day oneClear rules mean staff and printers can produce new material without the brand drifting.
04 · Deliverables
What I
delivered
Palette
Deep green
Forest green
Roasted brown
Latte
Terracotta
Cream white
FAQ
About this
project
What did the Grinders Coffee brand identity include?
A logo suite, colour palette, typography and complete brand guidelines.
What else did you do for Grinders Coffee?
Marketing collateral, menu design, the website, SEO and ongoing social media marketing.
